If you recall one of the most famous marketing taglines of all time, you know the story of Avis: We’re Number Two, but we try harder.
That means Avis carved out a position against Hertz of excelling with service. And it worked. That line meant that customers understood that the important thing was not who was number one, but who would provide better service. In fact, Avis made the customer feel like number one, which is what is really important after all.
That’s why we at Putman Plumbing are delighted with our Number Two finish in the Best of Frederick voting for 2013. When you call Putman, you will always be number one because we will promise to always “try harder” and give you and your home the absolute best level of service you will get anywhere in Frederick County. Thank you!
